Business Insider: The Rise of the Reluctant Landlord

The Rise of the Reluctant Landlord: How Return-To-Office Orders Are Causing Chaos for America’s Housing Market

Parcl Labs partnered with Business Insider to quantify a growing trend in housing: homeowners becoming accidental landlords. Our data tracked homes listed for sale, pulled from market, then relisted as rentals within 60 days across key Sun Belt markets including Tampa, Dallas, Charlotte, Phoenix, Atlanta, and Houston. In September's listings, 3-8% of sellers across these metros made this switch by November. The trend was even stronger earlier in 2023 - Phoenix reached 15% in June, while Atlanta averaged 10% across the year, and Houston peaked at 9% in July.

Business Insider enriched these market insights with profiles of affected homeowners, bringing human context to our data patterns. This blend of Parcl's market intelligence with on-the-ground reporting provides unprecedented visibility into evolving housing market dynamics. Read the full analysis on Business Insider and explore these trends through our API.